In this modern tech-driven world, you might think that email, the oldest form of internet communication, might be considered outdated. But when it comes to marketing, email is still a force to be reckoned with. The average email marketing campaign generates an incredible 3,600% ROI — which is exactly the cost-effectiveness your tech startup needs to get off the ground.
When you’re ready to propel your business into the bigtime, here are five tips to build a mailing list for your tech startup.
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Use Professional Email Layouts
Your emails are a representation of your brand. If you send boring text-only emails, what will that say about your business? You need your emails to showcase the innovation and quality that your brand brings to the table, encouraging more readers to sign up for your mailing list. And the best way to do that is with templates.
You’re too busy trying to launch a successful business. You don’t have time to design eye-catching emails from scratch. Luckily, there are hundreds of free technology email templates available on websites like PosterMyWall. Simply choose the design that best fits your brand, customize the information, and you’re ready to send.
Nobody wants to give out their email address to a business for free. There has to be something in it for them. No, you don’t have to pay people to sign up for your mailing list. But you do have to provide some level of value in your emails.
Value can be anything from a discount on products or services to sneak previews on the latest tech happenings or anything else that might catch the readers’ attention. Every email you send should be able to answer the question: “What value will the reader get out of this?”
The more valuable the content in your email newsletters, the more readers you’ll get to sign up for your mailing list.
Make Opt-In Forms Obvious
The more opportunities people have to sign up for your mailing list, the more likely they will. So plaster opt-in forms all over your website, especially in high-traffic areas:
- Blog page
- Product/service pages
- FAQ pages
And don’t just upload a generic fields-only form. Add some color and design to really catch users’ attention. Don’t forget to include a call to action (CTA) that informs the user of the value your emails provide.
Segment Your Mailing List
What makes email so powerful is the ability to address your readers directly. You don’t have to wait for them to stumble upon your content while scrolling through a social feed or searching for just the right query with a search engine; you can send your brand messaging straight to your customers’ inboxes.
While the ability to directly contact your customers is definitely a plus, you can take this direct contact to the next level and boost your mailing list growth even more with segmentation.
Email segmentation is when you split up your mailing list into different groups based on demographic information. For example, you can make one mailing list for potential investors, another for B2B clients, and another yet for B2C customers. You wouldn’t want to send the same emails to each of these three demographics. With segmentation, you can personalize the content in the emails to suit the readers’ (and your startup’s) interests.
Attend Industry Networking Events
Technology is wonderful, but it’s sometimes hard to beat good old-fashioned marketing practices. And one of the best ways to grow your tech startup’s mailing list is to simply ask people if they would sign up!
But you don’t want to ask just anyone you run into on the street. As exciting as it may be, many people might not be interested in your tech startup’s latest project. You want to focus on only those who are interested and/or can benefit your startup. And the best way to find the perfect candidates for your mailing list is to attend industry networking events.
Before you attend any events. Make sure you’re fully stocked with business cards that show people where they can sign up for your mailing list. Then just hand them out!
Since it’s an industry event, you know everyone in the room is at least interested in technology, and therefore, should be interested in your startup’s newsletters.
Grow Your Tech Startup Mailing List
Embrace the power of email and expand your tech startup mailing list! With an incredible ROI and ability to reach your audience directly, email is still a powerful force in the tech-driven 2024 world.
But for a successful email marketing campaign, you need to have a large mailing list. Grow your subscriber base by using professional technology email templates, offer plenty of value, upload plenty of opt-in forms, segment your mailing list, and attend industry networking events.
With a few key strategies in place, it won’t take long for your tech startup mailing list to grow exponentially — along with your business.